Digital Technology

To ensure that planning and research was completed with thorough analysis and in depth, online platforms were crucial, especially if I wanted to access the necessary audience information required from my target audience. Though I had chosen a target audience prior to distributing my survey, I felt as though it would be necessary to further my investigation by issuing a survey. This allowed me to gain knowledge on their interests and just how to attract them to my products. The website Survey Monkey allowed me to construct questionnaires in order to find information about my audience that would be useful concerning the creation of my product. It only allowed ten questions for free at a time, so the surveys would have to be quite short, which is okay due to the audience being likely to get bored if they were too long. It also ensured that I kept my questions to the point and had the ones of which were the most important. The information I gathered allowed me to address the audience directly to my product, and give them exactly what they want. To distribute this survey, I put a link up on my Facebook account to encourage my friends (who are the correct audience I am targeting) to assist me in gaining knowledge of them.

The planning stages were primarily completed using the blogging platform, ‘Blogger’. This is where I recorded all of my research to then create the final product. For everything that I found relating to my project, I would make a blog post on this site, after creating my own blog. I felt as though it was good to record my analysis on fashion and regional magazines predominantly, but also convey my creative process. It was possible to embed YouTube videos into the blog, so my train of thought was clear to whoever reading my blog, showing where potential ideas and knowledge of subjects derived from. This is also a good way to reference how I fuel my creative flow and show my readers where they can also do it. Blogger also allows images to be uploaded, which I feel makes my blog look far more interesting.

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Prezi is a website that allows the user to produce presentations in a creative manner, far more quirky and somewhat informal as programs such as PowerPoint. I used this for my institution research, as well as my website analysis.  Though Blogger is a good way to record my research, Prezi takes it to a new creative level, but often plays up and I do not feel as though my work is safe with it, the reasoning for not completing an abundance of work on there.

To produce the photos in all of my products, I used a Cannon _____ to ensure that the best outcome possible was captured within my imagery. A lot of different settings are available on this camera, so I was able to adjust things like the shutter speed and aperture, if the photos were not coming out as well as I had hoped.