1970s

• Punk: A subculture, characterise as being part of youth rebellion, part artistic statement. 
• 1976-79: height of punk movement. Majority were working class. 
• Promotion of anarchy, anti-establishment.
• Hedbridge: teenagers are fun and trouble.

Daily Mirror: 2nd December 1976

'Cult Filth'

The Guardian: 10th November 1977

'Punk record is a load of legal trouble' 

'The controversial record cover'

Daily Mail: 2nd February 1979

'Drugs kill punk star Sid Vicious'

'Death-charge Sex Pistol found after party'

Sunday Mirra- January 1978

'Britain's most outrageous band'

'Punk Power'- almost as though it is some sort of uprising. 

Sniffin' Glue- 6th january 1977

'R.I.P'

'Parents warned over glue sniffin'

'And other rock 'n' roll habits'

"Be childish. Be irresponsible. Be disrespectful. Be everything this society hates."- Malcolm McLaren, Sex Pistols manager.

Scum (1979) 

Originally made in 1976, but the BBC didn't want to show it on TV. Alan Clarke (director) turned it into a film. Released 1980

Characters:

• Carlin (Ray Winston)
• Archer (Mick Ford)
• Davis (Julian Firth)

Refuses to eat meat in order to inconvenience the staff. 

http://www.imdb.com/title/tt0079871/?ref_=fn_al_tt_1

A Clockwork Orange

Director- Stanley Kubrick

Year of Film- 1971

Characters:

• Alex- Malcolm McDowell
• Pete- Michael Tarn
• Georgie- James Marcus
• Dim- Warren Clarke

Wasn't allowed to be sold in the UK due to a copycat killing. 

'There's no law and order anymore'

Osgerby: "Repersentations of youth tell us little about the realities of life experiences by young people, yet are revealing about dominant social political preoccupation... young people serve as a canvas on which debates about more general patterns of social change are elevated." 

Hedbridge: 

Importance of style to youth sub cultures

Media representations of young people portrayed as;

-"Youth as fun"

-"Youth as trouble"

Youth subcultures reject hegemony through application of style. 

Stanley Hall:

Storm and Stress model:

-"Adolescence is inherently a time of storm and stress when all young people go through some degree of emotional and behavioural upheaval, before establishing a more stable equilibrium at adulthood."

Difficulty of adolescence prevalent in;

-Teenage depression

-Criminal activity would increase between the ages of 12 and 24

-"Youth must have excitement and if this is not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in sex and drink."

Portrayal of Youth in the 70s

In terms of youth portrayal throughout the 'punk' era that we call the 70s, societies attitude has heightened dramatically. Although the era prior to the seventies was still negative concerning opinions on the youth, the media ensured that it had grown even worse, predominantly through films and newspapers. On December 2nd 1976, the Daily Mirror published an article on the cover stating 'TV Fury Over Rock Cult Filth', making use of emotive language such as 'fury' in order to engage older people into consuming the general opinion of the media on youth. The lexis 'Fury' can so easily trigger the emotion itself, and readers will carry on reading whilst their anger builds up into a new point of view. 'Cult Filth' sounds dirty and disgusting, making out as though the youth have formed some sort of grotty cult as an uprising against the government. What reinforces this opinion even more is the scene in 'Scum' where 

1980s

Gregory's Girl



Made in Britain



Meantime



Rita, Sue and Bob Too

• Punk: A subculture, characterise as being part of youth rebellion, part artistic statement. 
• 1976-79: height of punk movement. Majority were working class. 
• Promotion of anarchy, anti-establishment.
• Hedbridge: teenagers are fun and trouble.

Daily Mirror: 2nd December 1976

'Cult Filth'

The Guardian: 10th November 1977

'Punk record is a load of legal trouble' 

'The controversial record cover'

Daily Mail: 2nd February 1979

'Drugs kill punk star Sid Vicious'

'Death-charge Sex Pistol found after party'

Sunday Mirra- January 1978

'Britain's most outrageous band'

'Punk Power'- almost as though it is some sort of uprising. 

Sniffin' Glue- 6th january 1977

'R.I.P'

'Parents warned over glue sniffin'

'And other rock 'n' roll habits'

"Be childish. Be irresponsible. Be disrespectful. Be everything this society hates."- Malcolm McLaren, Sex Pistols managers

Scum (1979) 

Originally made in 1976, but the BBC didn't want to show it on TV. Alan Clarke (director) turned it into a film. Released 1980

Characters:

• Carlin (Ray Winston)
• Archer (Mick Ford)
• Davis (Julian Firth)

Refuses to eat meat in order to inconvenience the staff. 

http://www.imdb.com/title/tt0079871/?ref_=fn_al_tt_1

A Clockwork Orange

Director- Stanley Kubrick

Year of Film- 1971

Characters:

• Alex- Malcolm McDowell
• Pete- Michael Tarn
• Georgie- James Marcus
• Dim- Warren Clarke

Wasn't allowed to be sold in the UK due to a copycat killing. 

http://www.imdb.com/title/tt0066921/?ref_=nv_sr_1

'There's no law and order anymore'

Osgerby: "Repersentations of youth tell us little about the realities of life experiences by young people, yet are revealing about dominant social political preoccupation... young people serve as a canvas on which debates about more general patterns of social change are elevated." 

Hedbridge: 

Importance of style to youth sub cultures

Media representations of young people portrayed as;

-"Youth as fun"

-"Youth as trouble"

Youth subcultures reject hegemony through application of style. 

Stanley Hall:

Storm and Stress model:

-"Adolescence is inherently a time of storm and stress when all young people go through some degree of emotional and behavioural upheaval, before establishing a more stable equilibrium at adulthood."

Difficulty of adolescence prevalent in;

-Teenage depression

-Criminal activity would increase between the ages of 12 and 24

-"Youth must have excitement and if this is not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in sex and drink."

Portrayal of Youth in the 70s

In terms of youth portrayal throughout the 'punk' era that we call the 70s, society has quite a different attitude 

Media and Collective Identity: YOUTH

Use the theories below to make comments on how the media presents YOUTH in three films and three newspaper clips


THEORY 

Stanley Hall:  STRESS! teenage years are full of storm and stress: identity confusion
Ogesby:         CONFUSION! teenagers present a mixed metaphor of fun/danger/consumers
Hebdige:        STYLE!  youth is fun/youth is trouble   reject hegemony through style
Acland:          REVOLT! youth is anti social -needs to be managed by society nanny state
Gerbner:        FEAR!  society is frightened by the media portrayal of youth/cultivates this portrayal 
Giroux:          REFLECTS! representations reflect adult view/society view not reality
Cohen:           PANIC! media creates a moral panic about the 'youth of today'.'folk devils'

Rebel without a Cause  1956 : family/peer pressure/parternal failures create problems

Conventions from real media texts

To ensure that my knowledge on the chosen brief was vast enough to guarantee the success of my own product, it was necessary to, before planning my own, analyse other covers, contents pages, and feature spreads from the same chosen genre as my magazine. As the genre selected was fashion, amongst the analysis was Vogue and Cosmopolitan, two magazines that are very successful in the fashion magazine industry; in particular, Vogue. Vogue is considered to be the fashion bible, and is the most successful fashion magazine in the world. For me, this is a perfect example if I want to ensure the success of my own product. Though, Eden is a regional fashion magazine, so it was necessary to also analyse a regional magazine from Cornwall, the area of which I am focusing on. As my target audience is, in majority, students, ‘Toast’ was the magazine I felt as though it was the most appropriate to analyse in terms of obtaining an insight as to how the particular audience chosen are attracted to regional magazines. The reasoning for researching before creating my own product was because I needed to have general knowledge on the common conventions that successfully attract my chosen target audience, in order to allow my own magazine to have the ability to appeal to them. They would expect to see certain conventions, so it made sense to figure out which conventions were necessary before coming up with ideas that could take the conventions and push them further, and make them more unique to stand out against my competitors.

My front cover is able to capture the target audience’s attention through a number a differing features. The masthead is one of these, following common conventions, which I found through my analysis of each cover. Bentley (1997) ‘The creative process is the rearranging of the old to create the new’. I have taken this theory into consideration, observing the conventions that make the mastheads have a professional aesthetic appeal. My masthead is monochrome, in white; for the purpose of ensuring it does not interfere with any chosen colour scheme in each issue, as I would keep it the same for each one, with the exception of any ‘special’ issues. As an observation of Vogue, and other successful fashion magazines such as Harper’s Bazaar, Elle, and Flare, I noticed that a key convention was the use of a sophisticated font, almost as though it is reminiscent of early print, such as the mastheads of 1920s newspapers. Usually, a masthead is merely a masthead on its own, but I have developed this by placing a darker version of the masthead in grey behind the white, and slightly to the right, almost as though it is somewhat outlined or shadowed slightly. The reasoning for doing so is because I feel that, in order for Eden to be successful, it must take on board common conventions of fashion magazines, but also develop them in order to allow itself to stand out against competitors. Usually, as a common convention of fashion magazines, the masthead takes up the top 1/8 of the page, mine is just over 1/5 of the page. Though the reasoning for it needing to take up 1/8 of the cover is so that it is visible on shelves where magazines are stacked, I did not feel as though my chosen title looked quite right, and was not pleased with the overall aesthetics of the piece. I also noticed after analysis of other fashion magazines and general observation that quite a lot of them have defied this rule, especially magazines such as Vogue and Elle. Their mastheads are quite a lot larger than those of magazines that are perhaps not as successful. I also feel confident in my decision due to the fact that Toast, the regional magazine, has a masthead that is actually in the centre of the page, conveying how it desires to create a unique selling point in order to attract the audience of students.

The main image is one of the most important features that I was required to focus on to ensure the success of my product. Because it is a fashion magazine, the predominant centre of attention would be the clothing of the model,

Digital Technology

To ensure that planning and research was completed with thorough analysis and in depth, online platforms were crucial, especially if I wanted to access the necessary audience information required from my target audience. Though I had chosen a target audience prior to distributing my survey, I felt as though it would be necessary to further my investigation by issuing a survey. This allowed me to gain knowledge on their interests and just how to attract them to my products. The website Survey Monkey allowed me to construct questionnaires in order to find information about my audience that would be useful concerning the creation of my product. It only allowed ten questions for free at a time, so the surveys would have to be quite short, which is okay due to the audience being likely to get bored if they were too long. It also ensured that I kept my questions to the point and had the ones of which were the most important. The information I gathered allowed me to address the audience directly to my product, and give them exactly what they want. To distribute this survey, I put a link up on my Facebook account to encourage my friends (who are the correct audience I am targeting) to assist me in gaining knowledge of them.

The planning stages were primarily completed using the blogging platform, ‘Blogger’. This is where I recorded all of my research to then create the final product. For everything that I found relating to my project, I would make a blog post on this site, after creating my own blog. I felt as though it was good to record my analysis on fashion and regional magazines predominantly, but also convey my creative process. It was possible to embed YouTube videos into the blog, so my train of thought was clear to whoever reading my blog, showing where potential ideas and knowledge of subjects derived from. This is also a good way to reference how I fuel my creative flow and show my readers where they can also do it. Blogger also allows images to be uploaded, which I feel makes my blog look far more interesting.

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Prezi is a website that allows the user to produce presentations in a creative manner, far more quirky and somewhat informal as programs such as PowerPoint. I used this for my institution research, as well as my website analysis.  Though Blogger is a good way to record my research, Prezi takes it to a new creative level, but often plays up and I do not feel as though my work is safe with it, the reasoning for not completing an abundance of work on there.

To produce the photos in all of my products, I used a Cannon _____ to ensure that the best outcome possible was captured within my imagery. A lot of different settings are available on this camera, so I was able to adjust things like the shutter speed and aperture, if the photos were not coming out as well as I had hoped.

Starting Points

My Practical Journey

Prelim task: Influence cover
Prelim task: Influence contents
Music magazine: Black Wolf cover
Music magazine: Black Wolf contents
Music magazine: Black Wolf feature
Regional magazine: Eden cover
Regional magazine: Eden contents

Regional magazine: Eden feature
Regional magazine: Eden website
Regional magazine: Eden billboard
Regional magazine: Eden filmed evaluation

Digital Technology:

Photoshop:

• Opacity slider
• Magic eraser
• Text
• Rectangular marquee tool
• Elliptical marquee tool
• Lasso tool
• Quick selection
• Magic wand
• Crop
• Eyedropper
• Spot healing brush
• Brush tool
• Clone stamp
• Eraser
• Paint bucket tool
• Blur tool
• Dodge tool
• Rectangle tool
• Ellipse tool
• Zoom in and out
• Brightness and contrast
• Levels
• Warp etc....

Dreamweaver:

• HTML
• CSS
• Downloaded the template 
• etc...

In Design:...
iMovie:...

Blogger....
Prezi
Survey Monkey
Vimeo/youtube

Cannon __
SD Card


Research and Planning: